Real. The world, the Living Organism Earth.
Ironic, isn't it?
Incorporating to mitigate the negative effects of capitalism, and corporations, on the world.
Ironic, or not, this is the right thing to do, especially when there is a problem, of a terribly real thing in a terribly false world, and it can be corrected, and the authenticity which is required to avoid a point of singularity can be made, created, perpetuated.